He said: “I don’t look for the posts, I look for the comments. if there’s not the back-and-forth, it’s just the publishing platform. As we get better online, a real blog has a back-and-forth between a blogger and his or her commnity. It’s a leap that some traditional journalists can’t make.”

Adee pointed to Eric Zorn as a successful journalist who blogs. Zorn’s blog doesn’t need “front page” play to involve a community of readers. “Bloggers that need to be on our front to get their traffic aren’t very effective. The Swamp has its own following now that has a very lively back and forth.”

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