Bryan Murley » Blogging

Slight update: big news for cicm

bryan — Mon, 28 Jun 2010 14:03:22 +0000

I just posted on the Innovation in College Media web site regarding some big news for the CICM. Head over there to read it: CMA acquires CICM.

Time for a new semester and a quick update

College media bowl coverage list

bryan — Tue, 08 Dec 2009 00:03:31 +0000

: Image via Wikipedia

I’ve posted a list at the Innovation in College Media Blog of college media outlets and their online bowl coverage, including the obligatory rant about the Bowl “Championship” Series. Check it out. Also, be sure to check out this excellent article by Dan Wetzel about the BCS and a playoff system. I’m particularly fascinated by the hiring of former White House communications director Ari Fleischer’s PR outfit to create an astroturf campaign promoting the BCS. Fleischer is a political animal, not a sports PR pro. My guess is that hiring Fleischer had more to do with potential political ramifications for the BCS than any attempt to sway college football fans.

And I changed the theme because the other one wasn’t working for me.

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CoPress announces hosting plan for college media

bryan — Tue, 30 Dec 2008 19:09:51 +0000

You can read the announcement from CoPress, which is potentially good news for college media who are looking to move away from the traditional College Publisher online solution.

Measuring traditional newspaper blogs as a success

bryan — Sat, 09 Aug 2008 18:06:19 +0000

Further notes from the panel this morning. I asked John Adee from the Chicago Tribune how traditionally-trained journalists were adapting to the medium of blogging, and what he looked for to determine whether they were transitioning successfully to the medium.

He said: “I don’t look for the posts, I look for the comments. if there’s not the back-and-forth, it’s just the publishing platform. As we get better online, a real blog has a back-and-forth between a blogger and his or her commnity. It’s a leap that some traditional journalists can’t make.”

Adee pointed to Eric Zorn as a successful journalist who blogs. Zorn’s blog doesn’t need “front page” play to involve a community of readers. “Bloggers that need to be on our front to get their traffic aren’t very effective. The Swamp has its own following now that has a very lively back and forth.”

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