The governator twittering?
- Image via Wikipedia
I am not sure if this is a sign that Twitter has gotten to the point of performing an aerial maneuver over a large cartilagenous fish, but California Gov. Arnold Schwarzenegger has been on Twitter since October.
But the real problem with the presence is that it’s obvious this is just a tool for some PR lackey to put out press releases. Would the real governor refer to himself in the third person as in this tweet:
Gov. Schwarzenegger Signs Legislation Banning Use of Electronic Text Messaging Devices While Driving http://gov.ca.gov/press-rel…
The Governor also isn’t following anybody. Seems you’d want to at least follow some of the other leaders of the California government.
I don’t have a problem with marketing and political types using social media to spread their messages. Really, it’s their playground too. But if you’re going to enter the arena, at least adhere to the rules of the road. Engagement with the broader community is at the root of social media.
Don’t use Twitter like a broadcast medium.
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